In a recent interview in the Wall Street Journal, Apple CEO Tim Cook says they’re planning to introduce new product categories under the brand name Apple. Any “reasonable” person can see that the upcoming “Really Great Stuff” will belong to new product categories, he reported. Their interest in wearable devices and mobile payment systems supports this fact.
Last October, Cook confirmed the new product category launch in 2014. There’s been a mention of the subject again. “There will be new categories,” he said. “We’re not ready to talk about it, but we’re working on some really great stuff.”
While Cook didn’t mention whether this “great stuff” is some major improvement over the existing products, his statements claim it’s not this way. Apple actually is planning on introducing a new product or service.
He said that Apple maintains its position as a “growth company” and strives hard to become the number one smartphone, tablet and computer manufacturer in the area. They have significant opportunities in updating their existing products and also in making new ones.
On the question about whether Apple prefers quantity over quantity, Cook said.
“I don’t view that as being satisfied with being small or however you want to define it,” he said. “I just want to say that the macro thing for us is making a great product and we must do that. If we can’t do that, we’re not going to force ourselves to hit a price point that makes us produce a product that we’re not proud of because we lose who we are in that. We’re not going to do that.”
Stats show that iOS market share is being taken over by Android at a 4.4 percent the last year mainly because of the several new small-scale Android manufacturers out in the market. Apple is the only manufacturer of iOS devices.
Cook stressed on the fact that Apple focuses on quality over quantity. Their main focus is in making the best products in the world regardless of whether its preferred the most. Instead of improving the stats of their current devices, they have and will utilize the potential of making new category products.