Apple today released a special 90-sec Mac anniversary video titled ‘1.24.12’ to celebrate the 30 years of mac. The entire video is shot with iPhones. The original Macintosh turned 30 on January 24. Unseen videos of its first demo also came out recently.
While Apple, like several other companies, should be honoring the year’s super bowl, it decided to pay homage to its ancient beauty, the Macintosh 128k – world’s first Mac that there is.
The video basically showcases current generation Apple products being used in fashion design, musical performances and other areas..
The 90-second video is shot by Apple representatives in over 10 countries spread over 5 continents by entirely using the iPhones camera in a 36-hour period. Appleinsider reports the video was secretly shot on the day Mac turned 30, January 24.
Every single day, people are doing incredible things with the Mac and the technology it has inspired. We couldn’t think of a better way to demonstrate that fact than to capture one of those days unfolding. Or a better day to do it than the 30th birthday of the Mac – Apple
All the video editing and mixing was done on the current Macs so as to honor the name and satisfy the statement “technology in the hands of the people” for Macs.
The video is available on several video sharing networks as well as on Apple’s website. We’ve added it up below. Apple put up an honorary article titled “A story 30 years and one day in the making” exclusively for the event.
On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.
From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.
The video is directed by Jake Scott, the man behind Apple’s iconic 1984 ad and produced by Lee Clow. Apple believes this video will be a source of inspiration for several videographers out there.