Apple stores RED once again for supporting the World’s AIDS day. The white Apple logo on its retail stores will turn red for one day i.e. Devember 1. Apple has been doing this for the lst two years so as to support and signify the day.
The World’s AIDS day is primarily aimed at raising awareness among people about the disease and for fundraisings for the diseased. Apple always has been involved in the act with the major oragnizations made for the purpose including Global Fund with their Project (RED) which reflects Apple’s choice for color.
Every day, 900 babies are born with HIV. (RED) works with companies like Apple to fight for an AIDS‑free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programmes in Africa. Since its introduction, (PRODUCT)RED has generated more than $215 million for the Global Fund — more than $65 million from Apple alone. You can help make an impact by purchasing a (PRODUCT)RED iPod or (PRODUCT)RED accessories for iPhone and iPad.
As mentioned, Apple supports the organization by selling Red colored devices and accessories to the people. Apple also has reportedly made a huge amount of revenuw on this RED day in the past two years. A fixed portion of the profit gained by these products if given as charity to the fund raiser.
Apple seels iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, and iPhone 4S bumper with a RED branding currently for the fund and has been reported to have collected a total of $65 million in total for it. These RED Apple products can be bought from the retail as well as the online Apple stores.